YouTube and Storyful team up for Crisis Response One Box

The Social Media Spotlight

YouTube and Storyful team up for Crisis Response One Box

YouTube is not just for cat videos and wannabe singers.

The Tube has teamed up with news agency Storyful, who stream verified social content.  Together, they now provide live streaming (where available) and video footage of crises and disasters across the globe – in real time, as they happen.

Some may call it a ‘train wreck’ situation that will attract rubber-neckers, drawn to witnessing the devastation occurring in other parts of the world.  However, last week’s destructive monsoon in the Philippine capital, Manila, has proven otherwise.

YouTube search results for “Philippines flood” had a new feature – a white box at the top of the results screen which featured footage relevant to the tragic disaster, which at the time of the article, had affected over 2 million people, and claimed at least 60 lives.  This is the first time the white box, dubbed the Crisis Response One Box, had gone live.

YouTube collates Storyful’s verified footage and provides the most up to date clips in the separate Crisis Response One Box at the top of the search results, so that people can view legitimate and genuine footage relevant to the event, and keep apprised of what’s happening.  Often, before they will be able to view it via mainstream media outlets – particularly if they are concerned for family and friends, but live in another country that may not be quite as up to speed on the tragedy.

The box compiles three key elements – a curated playlist of video footage; a Google News cluster of the latest articles and links; and the Google Crisis Response project page.  All of which are regularly updated.  In this instance, the box included Google’s Person Finder, a tool which allows concerned friends and family to search for people feared missing.

For their part, Storyful uses forensic verification processes to ensure their footage is completely accurate and reliable.  They work with NGO organisations (including the United Nations Human Rights Council and the Red Cross) who are there, on the ground, at the centre of the crisis, in order to obtain live footage and updates as the crisis unfolds.  They are very aware of the potential for spammers and false footage being linked, labelled or submitted.  Their systems ensure that only the correct and most accurate footage is submitted to the Crisis Response One Box.

YouTube created the Crisis Response One Box in conjunction with Storyful in an attempt to provide almost instant access to the latest breaking news footage in the event of a crisis or disaster.  Information can be slow-flowing, particularly in making its way around the globe.  Users don’t have to wait for their local news station to provide an update.  Updates which can be outdated, and short on detail, particularly where the disaster is in a country on the other side of the world.  People can now go to YouTube and search for the latest updates as soon as they are made available online.

YouTube curates videos of emergencies in real time

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