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SXSW : It’s where all the creative people go, not just the Techy types

South by Southwest is not just for Tech geeks and Social Media guru’s.

What started as a festival for Austin, Texas’ music scene, evolved into one of the United States’ biggest and most prominent Social Media and technology conferences, as well as a showcase for the creative talents of local artists.

In the celebrity corner, there’s Leonardo DiCaprio, Matthew McConaughey and Jack Black.  Representing the musicians there’s Jay Z, Bruce Springsteen and Lionel Ritchie.  And representing Social Media, there’s AOL co-founder Steve Case, and Twitter co-founder Biz Stone.

No matter what your interest, there are some serious heavy weights in attendance.

Microsoft, Samsung and Google have quite literally set up camp, building themselves villages within the SXSW grounds.

Not to be outdone, Google has set up their own camp of sorts, hosting a Lego hackathon, acoustic music sets and even a comedy show.

Then there’s the US Army, who are also attending to host a panel on how soldiers utilise Social Media.

It is the place to be – whether you’re a footballer, an actor, a musician, a web developer, a big brand, or a marketing executive.

Rolling Stone Contributing Editor Anthony DeCurtis calls it “intelligent flexibility”, bringing the latest in entertainment and technology to the one place.  The logic being that the two are closely related.  Both rely on creativity, talent and thinking outside the box.

The 10 day festival is expecting more than 50,000 visitors, not including those performing and showcasing their talents.

Just how much credibility does SXSW bring to the table, when it comes to showcasing the next big thing?


In 2009 Foursquare was unveiled at SXSW.  That platform now boasts 15 million members.

Undoubtedly the most impressive and noted of all SXSW unveilings was in 2007, when an unknown micro-blogging platform named Twitter was first introduced to the public.

With that kind of track record, it’s understandable that SXSW has become one of the most prominent technology and social media gatherings around.

At SXSW: Tech, pop culture, fun

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