Pay per Tweet: Celebs paid $2,500 – $8,000 for a single post
Which Twit is Tweeting about What and Why?
A bit of a celebrity lover? Lust after some Kardashian style tips? Hang off every Bieber comment? Find Charlie Sheen totally hilarious at 140 characters or less?
That’s all good, but how much of it is authentic, genuine, and written without a hidden agenda – not to mention, by the celebrity themselves, and not an Assistant?
NYMag has posted an article confirming that the likes of Kim Kardashian, Snoop Dogg, and Charlie Sheen are all making substantial dollars from their Tweets.
Whether it’s a sponsored Tweet, a paid re-Tweet or an advertorial Tweet – these days, chances are that if it mentions a product or service, it’s a paid message.
How much does 140 characters or less cost?
$2,500 – $8,000 US Dollars on average. That’s another pair of shoes for Kim, hair accessories for Snoop’s corn rows, and…err…shoes and hair accessories for Charlie’s goddesses.
In Snoop’s case, he has over 6.3 million followers on Twitter, and therefore earns a reported $8,000 per paid Tweet. Is it just me, or does it seem that Snoop may be underselling himself, given his ability to instantaneously reach that many people across the globe?
Charlie Sheen comes out #Winning in the battle of paid Tweets, with his Tweet for Tiger Blood intern applicants to apply via internship.com seeing the site receive a massive 100,000 clicks in the hour following the Tweet, and 80,000 applications for the position. This earnt Charlie a massive $50,000. Enough to keep his…erm…Goddess supply fully stocked for at least a month.
Even for a “search and destroy” two-finger keyboard operator, it equates to a hefty hourly rate of pay.
It begs the question though, how much of what is Tweeted is actually genuine?
Celebrities and their management are well aware of how fans hang on their every word, and rush out to buy whatever product they have, use, wear, mention. At least with more traditional forms of print and visual media, an advertisement is an obviously paid gig. Personal Tweets mixed with paid Tweets blurs the line between an opinion and a paid statement, and the difference between the two is often hard to tell. Especially when limited to 140 characters or less, as it hardly leaves room for a lengthy disclaimer about paid statements and opinions.
How exactly are fans to identify a sponsored or advertorial Tweet from a personal Tweet? And how do you know who is even writing the Tweets? Maybe celebrities should take notice of how politicians do it. US President Barack Obama and his wife both end Tweets written by them with their initials, as does our own Prime Minister, Julia Gillard.
It goes without saying…I’ll do it for less. My reach is far inferior, but I’m cheap and fast and I am quite the Twit, if I do say so myself…
In other news….